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Charity Partners

The Cellcom Green Bay Marathon charity partners and their volunteers play a vital role in the planning and execution of this exciting community event. The marathon has two charity partners each year with staggered multi-year terms. This structure allows new charity partners to join the event on a rotating basis.

The charity partners benefit financially from the net proceeds of the Cellcom Green Bay Marathon, as well as from the pledge revenue they earn by using the marathon as a platform for their causes. In 2019, the event generated contributions of $54,000 for the marathon’s two charity partners, bringing the total cumulative contributions to $1.5 million over the last 20 years. The charities also benefit from the community exposure provided by the event. Last year, the event attracted over 10,000 registrants.

To be eligible to partner with the Cellcom Green Bay Marathon your organization must meet the following criteria. Organizations that do not meet the criteria will not be considered.

    • The organization must have an office in Brown County and the proposed marathon representative must be based in Brown County.
    • Organization must have an active volunteer base of more than 100 local adults and teens (age 14 and over) willing to contribute a minimum of four hours per person. Over half of the volunteer hours will occur during the marathon weekend. In addition, the charity is expected to provide 4-6 volunteers for six Saturday morning training runs from January through May.
    • The organization is not a foundation.
    • The organization is not supported by tax dollars.
    • The organization is not a government entity.
    • The organization is not politically based.
    • The organization is not a school, including secondary and post-secondary schools, an associated club or school foundation.

Past charity partners must wait five years after their term ends before becoming eligible to reapply. (Example: A charity partner whose term ended in 2018 would not be eligible to apply until 2023 for the 2024-27 charity opening.)

General Guidelines

In selecting a charitable recipient, Cellcom will give priority to organizations whose impact spans a footprint that includes greater Green Bay and beyond and encompasses northeast and central Wisconsin, have a proven track record in positively impacting the community, promote volunteerism, and cooperate rather than compete with similar organizations. The key areas of Cellcom’s contribution guidelines are ‘health and wellness’ and ‘children and education’. A charity that aligns with the marathon’s mission of promoting an active lifestyle and fostering community spirit is preferred.


Only online applications are accepted. In addition to describing your organization’s mission, the following questions are a part of the application.

  • Describe the charity’s service area, including a list of counties served by the organization.
  • Who will your charity representative be and where is he/she located?
  • Does the charity support one of the key areas of Cellcom’s contribution guidelines of children and education or health and wellness?
  • Give evidence of volunteer-run event management or participation. Provide specific examples of event management and deploying volunteers, including a very brief overview of key events, if your organization was the creator of the event, how many volunteers were deployed for each event and primary areas of responsibility at the events. Must list how many volunteers are in your database and how many unique volunteers your organization has deployed in the last two years.
  • Does the organization have experience with individuals raising pledges on behalf of the organization? A demonstrated ability to raise pledges would be highly beneficial to both the organization and the Cellcom Green Bay Marathon; provide specific examples of pledge raising.
  • If you were selected as the marathon charity partner, what would the funds be used for (specific programs) and where will the funds be used (locally or nationally)? Preference is given to organizations designating a specific program for funds received over those who plan to use for general funds. Example of programs supported: Greater Green Bay YMCA Full Circle Program and Special Olympics Wisconsin Unified Sports Program.
  • Submit your most recently filed Form 990.