Registration for the 2016 Cellcom Green Bay Marathon is now open. The 17th annual event will take place May 20-22, 2016 and runners can now register for the full marathon, half marathon, marathon relay, 5K or WPS Kids’ Power Run.


“We are excited to be opening registration for participants earlier this year than in the past,” said Toni Jaeckels, race director for the Cellcom Green Bay Marathon. “Runners are already starting to plan out their race calendars for 2016 and are setting their sights on a spring event. Many look to commit to a spring race as they come off a successful fall training season to stay motivated before the holidays and colder weather set in.”


From now until January 13, registration for the marathon is $85, half marathon is $75, and the marathon relay is $250 per team. Adult 5K registration is $20 and youth registration is $15. WPS Kids’ Power Run registration is $10. The marathon capacity will be 2000 participants, the half marathon will be 6000 participants and the relay marathon will be 200 teams. Elite marathon registration and registration for the Prevea Luv 2 Run program will open at a later date.


Runners can also register for the Run for a Reason program, which allows runners to raise funds for the marathon’s charity partners in exchange for a free entry into the marathon or half marathon. Participants must raise $300 to receive their free entry. All funds raised go directly to Golden House, ASPIRO and a third charity partner that will be selected in October. Applications are being accepted for the open charity partner spot until September 30. Over the past 16 years, the non-profit event has generated over $1 million in proceeds for local charities.With about eight months until race weekend, the Cellcom Green Bay Marathon is hoping early registration will inspire runners of all experience levels to take on new challenges.


“The Cellcom Green Bay Marathon has something for everyone, whether you’re doing your first organized run or you’re ready to graduate to a new, more challenging distance,” said Jaeckels. “It’s easy for athletes get stuck in the routine of doing the same distance year after year. With registration opening earlier than ever, we are hoping to give our runners the opportunity to set a new goal and have plenty of time to train accordingly.”

Posted at 1:06 pm in News & Updates front page

The achievements of running are often personal. The Cellcom Green Bay Marathon has celebrated the personal accomplishments of over 120,000 finishers in the last 16 years, but these individual successes are just the beginning. The charitable impact is felt long after race day comes to a close, and the entire community can take pride in the collective milestone the Cellcom Green Bay Marathon has reached for its charity partners.


The 2015 Cellcom Green Bay Marathon generated $150,000 for its charity partners Big Brothers Big Sisters of Northeast Wisconsin, Golden House and ASPIRO, bringing the grand total donated to local charities to $1,066,000 over the last 16 years.


“We are beyond excited in reaching this significant milestone. The Greater Green Bay area is lucky to have such a strong network of non-profit organizations that make our communities better with the work they do. A million dollars from our event has gone a long way to help them make a difference,” said Brighid Riordan, board president of the Cellcom Green Bay Marathon. “The marathon’s goal has always been to have a positive impact on the community. The influence is definitely felt on race weekend, but how the event improves this community after the event each year has always been equally important. Reaching the million-dollar milestone means we are doing our job, enabling our charity partners to do theirs.”


A total of 17 charities have partnered with the event over its history, including Big Brothers Big Sisters of Northeast Wisconsin, who is concluding its three-year partnership with the marathon this year.


“Funds from the Cellcom Green Bay Marathon have helped us serve more children. In a time when mentorship as a whole has seen a decline, Big Brothers Big Sisters of Northeastern Wisconsin was ranked number 1 in the Midwest for growth and number 5 overall in the nation,” said Kristen Mihaljevic, community relations director of Big Brothers Big Sisters. “Beyond the fiscal impact, we have made new friends in the community and these relationships are priceless.”


The Cellcom Green Bay Marathon is currently accepting applications for its 18th charity partner for the 2016-18 seasons. Criteria and the link to the online application can be found on the marathon website.


The 12th annual Mary Poppele Award, given to the top fundraiser in the marathon’s Run for a Reason program, was presented to Tony Pichler. He raised $990 for this year’s charity partners. The award is given in memory of Mary Poppele, an avid fundraiser, who passed away in April 2004 while training for the Cellcom Green Bay Marathon.

Posted at 12:18 pm in News & Updates front page

The Cellcom Green Bay Marathon has named Toni Jaeckels as its race director.


Jaeckels has been with the event since 2008, previously serving as the registration director and sponsorship sales manager. She has played an integral role in growing the marathon from a small local event to a premiere weekend of events that attracts runners from around the country and across the globe.


Marathon board president Brighid Riordan is confident that Jaeckels’ in-depth, hands-on experience with the event will further elevate the Cellcom Green Bay Marathon. Riordan said, “We are so excited to see Toni step up into the role of race director. She has the experience of being involved in many different aspects of our race as well as other events. Her dedication and love of this event and all who work with it or are touched by it is truly evident. Toni has the leadership qualities, drive and integrity needed to take the Cellcom Green Bay Marathon to the next level.”        


An avid runner and fitness enthusiast, Jaeckels understands that the impact of the marathon far exceeds the boundaries of its 26.2 mile course. “In 2006 I decided to run the Cellcom Green Bay Marathon as my first marathon. After that experience my life was forever changed. Running teaches us just how strong and determined we can be, both on and off the course,” said Jaeckels.


Beyond runners and spectators, the Cellcom Green Bay Marathon consistently makes a strong economic impact by driving tourism in May. The Greater Green Bay Convention and Visitors Bureau projects the marathon weekend generates $1.9 million in direct spending at hotels, restaurants, shops and service businesses across the region.


The new race director is committed to using the event as a platform to increase awareness of and raise funds for the marathon’s charity partners. Jaeckels said, “Over the last seven years I have had the honor of working with many of our local charities and I am always humbled by their excitement to partner with the marathon.  The hundreds of volunteer hours that our charity partners provide us is invaluable, and bringing awareness to their causes and providing financial support is a win for the organizations and our communities.”


Since its inception in 2000, the Cellcom Green Bay Marathon has generated $916,000 for local charities. The 2015 gift to the marathon’s three current charity partners will be announced on July 23.


“I am grateful for the confidence that the marathon’s executive committee has shown me and I’m eager to start working on the 2016 events,” said Jaeckels. “The operations committee and staff are a proven and dedicated group who are always striving to make this fabulous event even better. This is certain to be a great year for our returning athletes or anyone who has the desire to set a running goal.”


The 17th annual Cellcom Green Bay Marathon will take place on May 20-22, 2016. For more information, visit


Posted at 7:45 am in News & Updates front page
Tuesday, May 19, 2015

Finisher certificates are now available.  Click on the following links for your race’s certificate:


Half Marathon

Marathon Relay



Posted at 5:48 am in Marathon
Race Day Weather Update
Friday, May 15, 2015

Many of you have been asking about the race day weather forecast and what it means for you. The weather for Saturday’s events is looking great. We’re currently monitoring the weather for Sunday and are cautiously optimistic about the forecast.


We will continue to monitor for lightning and heat concerns and keep runner’s apprised of status changes for any event. The safety and well-being of our participants, volunteers and spectators is the Cellcom Green Bay Marathon’s top priority.


The marathon works closely with our medical partner Prevea and our local public safety departments. We have contingency plans in place for weather-related delays and cancellations and have several touch points with the decision-making team throughout race weekend to make sure we can safely host our event. Runners and volunteers will be informed as soon as any decision related to the status of the event is made.


We will use emails, our website, social media and onsite announcements to keep everyone up-to-date. On race day, you can also tune into local media partner 107.5 The Fan. In case of passing lightning near the start, please remember the atrium and concourse are open for shelter. Announcements will be made in both locations about the status of the race.


It is also important for runners to pay attention to the Emergency Alert System. This color-coded flag system will advise runners of the event status at the start, finish and while on the course. Stay alert at all medical stations and listen to instructions provided by volunteers, public safety and staff.


We look forward to seeing everyone this weekend!

Posted at 10:41 am in News & Updates front page
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