Cellcom Green Bay Marathon Selects Unity Hospice as 2012-14 Charity Partner
Posted on Tuesday, November 8, 2011 at 11:38 am in Marathon

(November 8, 2011) – The Cellcom Green Bay Marathon has selected Unity as its new charity partner for 2011. Unity will join Family Services and Junior Achievement (JA) of Wisconsin as the recipients of funds raised by the 2012 Cellcom Green Bay Marathon, which will take place May 18-20, 2012.

The charities operate on three-year terms, with one new charity added each year and one exiting charity each year. Charity organizations become a strong member of the operational team, comprised mainly of volunteers, to put on the event. Unity was selected from a group of 17 applicants.

“We are honored to be chosen for such a large community event,” said Laura Jarosz, director of development for Unity. “With the additional funding provided by the Cellcom Green Bay Marathon, we will be able to reach more people in the community with information about the resources available during serious illness and at the end of life, while raising money to support our growing charity care needs.” Currently Unity cares for over 850 patients each day, from infants to seniors, in 12 counties in Northeast Wisconsin.

The Cellcom Green Bay Marathon aims to give back to the community while presenting a world-class event for people of all abilities and bring visitors to our communities. The charity selection process focuses on identifying a partner that could effectively utilize the marathon’s platform while supporting a strong community need.

“Unity’s hospice and bereavement care encompasses caring for the mind, body and spirit of patients and their families,” said Brighid Riordan, president of the Cellcom Green Bay Marathon board of directors. “The organization promotes dignity and comfort by delivering care to patients wherever they reside, whether it be in their homes, assisted living and nursing facilities, or as inpatients at a hospital.” Unity is committed to providing supportive care for all in need, regardless of their ability to pay.


In 2010 Unity provided nearly $1.4 million in charity care to patients. This support is comprised of costs not covered by Medicare, Medicaid, or private insurance for palliative, hospice and bereavement care services. The proceeds from the Cellcom Green Bay Marathon will further support charity care for patients who do not have insurance or other means to finance their care.


Marathon registration opened November 1 and event organizers report a six-fold increase in total registrations, and an even higher spike in distance events, as compared to 2010. Race director Sean Ryan attributes the dramatic surge in participation to both the course and the runner’s experience.

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“We’ve earned a reputation with runners across the country of offering a top-notch event that’s well organized and fun, right down to the brats and beer at the finish line,” said Ryan. “It’s a flat, fast course with amazing spectators and enthusiastic volunteers along the entire route. That’s appealing to new runners who will be doing their first distance event or to experienced athletes striving for a Boston qualifying time.”

The marathon board plans to determine caps for the 2012 distance events in January.

From now until December 31, registration for the marathon is $75, half marathon is $60, and the marathon relay is $225 per team.

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The 13th annual Cellcom Green Bay Marathon will take place on May 18-20, 2012. Over the past 12 years, the race has generated over $539,000 in proceeds for local charities. The Cellcom Green Bay Marathon seeks to create community spirit through a world-class marathon for people of all athletic abilities.

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